Most Popular Mobile Phones

Most popular phones on sale in the UK

What's the best 2016 mobile phone? With access to sales data for UK mobile phones, for a number of the UK's largest online retailers, put together a list of the UK's most popular mobile phones right now.

Top 10 Mobile Phones Right Now

Here, we regularly update a list of the top ten most popular smartphones.

1. Best Selling Apple iPhone 7

The Apple iPhone 7 is Apple’s most popular and introduced us to the luxurious new deep jet black colour scheme, which makes it impossible to see where the aluminium ends and the glass begins. 

Apple iPhone 7

Overview: This iPhone is 7.1mm thick and has a 4.7” display that is 25% brighter than before. IP67 certification gives us the first water resistant iPhone. The iPhone 7 also has stereo speakers, a 12MP camera that captures 50% more light and a battery that lasts 2 hours longer, compared to the battery in the iPhone 6s.

Apple iPhone 7 deals

2. Google Pixel

The Google Pixel is a groundbreaking smartphone, introducing the new Google Assistant and
Android Nougat operating system.

Google Pixel

Overview: The Google Pixel has a 5” display and can break the barriers of reality, due to its compatibility with the Daydream View VR Headset. The 12.3MP camera is rated as the best ever, by DxOMark Mobile and the battery is fast charging, giving 7 hours use in just 15 minutes of charge.

Google Pixel deals

3.Samsung Galaxy S7

The Samsung Galaxy S7 is the second most popular phone and this delivers a bigger experience on a 5.1” QHD display. The body is thin at 7.9mm and combines metal and glass for a premium look and feel. 

Samsung Galaxy S7

Overview: The Android Marshmallow OS accompanies a series of Samsung apps. There is also an excellent camera pairing with a 12MP dual-pixel main camera and 5MP selfie camera.

Samsung Galaxy S7 deals

4. Sony Xperia XZ

The Sony Xperia XZ has a unique shine created through the use of high purity ALKALEIDO metal. This meets a 5.2” display that is sized for the internet, media playback and gaming.

Sony Xperia XZ

Overview: The Sony Xperia XZ has Hi-Res Audio and Sony apps including Sony Music and PS4 Remote Play. The 23MP camera takes high definition to new levels, while Qnovo adaptive charging protects the battery, giving it twice the lifespan.

Sony Xperia XZ deals

5. Samsung Galaxy Note 4

The Samsung Galaxy Note 4 has an extremely large 5.7” display, which works with the S Pen for an experience that will fool you into thinking you are writing on paper. The 2.7GHz processor is one of the fastest in any smartphone and it enables multitasking through multiple windows.

Samsung Galaxy Note 4

Overview: A premium metal frame adds a new layer of durability and there is a high-end 16MP main camera and 3.7MP video calling camera.

Samsung Galaxy Note 4 deals

6. LG G5

One of the real surprise performers at MWC 2016, the LG G5 stole the show with its modular design and impressive features. Allowing for a removable battery along with some other impressive additions, the G5 has quickly become one of the most popular phones on the market.


Overview: The LG G5 has a 5.3" QHD display at is disposal, allowing for a top quality viewing experience that can't be matched by some other manufacturers.

LG G5 deals

7. Samsung Galaxy S7 Edge

The Samsung Galaxy S7 Edge has an Always On Display that measures 5.5”. This means that your notification alerts and useful information, such as the time and date, are always visible. Functionality gets a boost with many functions easily accessible through the Edge display.

Samsung Galaxy S7 Edge
Overview: The Samsung Galaxy S7 Edge has fingerprint security and is a practical choice with IP68 certification, highlighting is water resistance. The ultimate gaming experience is on offer with 64% improved graphics performance and there is a 12MP camera and one of the highest capacity batteries, at 3,600mAh.

Samsung Galaxy S7 Edge deals

8. Apple iPhone 7 Plus

The Apple iPhone 7 Plus has a large 5.5” Retina display, the new jet black colour option and IP67 certification of its water resistance.

Apple iPhone 7 Plus

Overview: The dual camera system features a 12MP wide angle lens and a 12MP telephoto lens. This lets the iPhone 7 Plus give 2x optical zoom and portrait mode, where bokeh depth of field enables the blurring of backgrounds. The Touch ID fingerprint sensor is built into the pressure sensitive home button and this Apple phone has the longest battery life of any iPhone.

Apple iPhone 7 Plus deals

9. Microsoft Lumia 950

The Microsoft Lumia 950 should be the smartphone of choice for professionals. The 5.2” display brings the Microsoft Windows 10 OS to users and this includes the Cortana digital assistant, which is synced over all Windows 10 devices.

Microsoft Lumia 950

Overview: The Continuum experience can be run through a Microsoft Display Dock, not included, and this up-scales apps for a PC-like experience on a monitor and aided by a keyboard and mouse. The 20MP and 5MP cameras are high-end and USB Type-C fast charging gives up to 50% charge in only 30 minutes.

Microsoft Lumia 950 deals

10. Google Nexus 5X

The Google Nexus 5X has a 5.2” display, 7.9mm thick body and Google’s Marshmallow OS. This brings with it a fingerprint sensor and Now on Tap. USB Type-C fast charging is once again featured and gives 3.8 hours of use from only 10 minutes of charge.

Google Nexus 5X

Overview: A 12.3MP camera is backed up by a 5MP camera for taking selfies or making video calls.

Google Nexus 5X deals

Most popular mobile phones this month

There are three other mobile phones that have been popular this month and have only just fell short of our top 10. These mobile phones are the Google Pixel XL, Samsung Galaxy A3 2017 and the Huawei Nova.

The Google Pixel XL is the larger cousin of the Pixel and boasts a slightly better spec, for those who don’t mind having an over-sized phone. The Pixel XL has a 5.5” display and this is half an inch bigger than the screen on the Pixel. It also has a higher resolution with 2560 x 1440 pixels.

Google Pixel XL

The Pixel XL has a larger battery with a capacity of 3,450mAh and this gives it an extra hour of internet use or video playback, in comparison to its smaller cousin.

The Huawei Nova has caught the eye of consumers with its magnesium aluminium alloy body, bright 450 nit (one nit equals one candle) display and the practical addition of a gloves mode.

Huawei Nova

The fingerprint sensor can be used to access notifications or flick through the photo gallery. The main camera is a 12MP snapper, while the 8MP selfie camera has an advanced Beauty mode. The 3,020mAh battery should give most users two days of use.

The Samsung Galaxy A3 2017 is newly released this month and makes it affordable to own a smartphone with some of the latest tech on board. This tech includes a fingerprint sensor, IP68 certification against dust and water and an Always-On Display.

Samsung Galaxy A3 2017 available now

The Samsung Galaxy A3 2017 has a 4.7” HD display, a 13MP main camera and a 8MP selfie camera. This Samsung phone will surely be a hit with those looking for an Android Marshmallow smartphone this month.

Which one is yours? -  All time popular or Most Expensive

Which one was your favourite from the old days? The old Nokia 3210 or maybe even further back, we check out the best sellers of times gone by - view the most popular phones of all time here

What's the most you've paid for a handset, there have been gold and diamond models that run into thousands of pounds - Most expensive mobile phones ever.

Year on year ther are different phones and now smartphones that can fall into both categories, sometimes this can differ from country to country, what may be the 'in phone' for a teenager may not be the same for everyone else, maybe you have a handset you are happy with and just require a sim only deal, this is an ever growing choice too to cut down costs.

Upcoming for 2017

There will be lots of new handsets from all manufacturers hitting the online market throughout 2016.

Customers will be looking forward to upgrading their phones to the iPhone 7 and Samsung Galaxy S7 already released with each of the 7 series on both models set to top the flagship lists are you ready for the Samsung Galaxy S8 already. 

We have a dedicated page for what's coming out and when, take a look at the main ones coming soon.

Pay As You Go

You generally find a different popularity for models sold under the Pay As You Go tag, the handsets listed above have been for pay monthly on normal consumer mobile phone contract or for business.

Written by: Michael Brown